Glossary

A| B| C| D| E| F| G | H| I| J | K | L | M| N | O| P| Q | R | S | T | U | V | W | X | Y | Z

A

Audio Port

An item that is constructed with access ports to accommodate personal audio device and headset.

B

Bleed

Bleed is a printing term that refers to printing that goes beyond the edge of the item.

Breathable

Technical finishes allow moisture to be transferred to the outside of the garment.

C

Custom

Items made specifically for individual customer's needs.

D

Debossed

To indent text or a logo into the surface of an item.

E

Easy Care

Garments that can be machine washed and tumbled dry with little to no ironing.

ECO Friendly

Items made from organic, sustainable, renewable, or recycled fibers.

Embossed

To decorate a surface with raised design.

Embroidery

The art of working designs in threads of polyester or cotton upon woven fabric (shirts, jackets, hats, etc.) with a needle.

Engraved

To cut, bite, or corrode a design or logo into a surface.

F

Fitted

A sleek modern silhouette featuring an athletic inspired shape.

Full color process

Using dot layers to create a full color logo from 4 or 6 base colors. It is also known as spot color.

Flex Fit

Caps fitted with elastic and come in 2 sizes, S/M and L/XL

FOB

Freight on Board, in reference to the point where the freight is originating from.

Font

A complete assortment of type, style and size.

H

Hard Goods

Goods that are not consumed or destroyed in use and can be used for a period of time, usually three or more years, and are typically not printed in house.

I

In-stock

Inventoried blank goods.

M

Moisture Wicking

Special yarns or fabric finishes transfer moisture to the outer surface to keep you dry and comfortable.

O

Overseas

Purchasing items over, across, or beyond the sea; abroad; many custom orders are purchased overseas.

P

Pad Print

A printing process that can transfer a 2-D image onto a 3-D object. This is accomplished using an indirect offset printing process that involves an image being transferred from the printing plate, via a silicone pad, onto a surface to be printed.

Plate Charge

The dollar amount charged per color printed.

PMS / Color Match

Ad Wear uses the Pantone Matching System (PMS) for color matching. The idea behind the PMS is to allow designers to 'color match' specific colors when a design enters production stage.